{"id":485,"date":"2025-11-05T14:00:57","date_gmt":"2025-11-05T13:00:57","guid":{"rendered":"https:\/\/danilaf.com\/about-us\/"},"modified":"2026-01-19T16:58:53","modified_gmt":"2026-01-19T15:58:53","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/danilaf.com\/en\/notre-histoire\/","title":{"rendered":"Our history"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-bea5283e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fc6aaff1\"><h1 class=\"uagb-heading-text\">About Danila f.<\/h1><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4ad07b0b alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-dde14a08\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-819b66ad\"><h2 class=\"uagb-heading-text\">From Intuition <br>to Matter, <br>The Story of a House of Intentional Jewelry<\/h2><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9276b384\">\n<div class=\"uagb-block-d2c339f6 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">OUR STORY<\/h6><h5 class=\"uagb-ifb-title\">When words become matter, <br>intentions come to life.<\/h5><\/div><p class=\"uagb-ifb-desc\">Danila f. was born from a unique journey: that of a woman who has always created.<br>Born in New York. Childhood spent partly in Beirut, Brittany and mostly in Paris, where she lives. In the summers, she returns to her Dalmatian roots on the island where she spent her childhood holidays, immersed in pirate stories told by her father and tales of Celtic magic whispered by her grandmother. <br>Danila carries several lives within her. Creator, Fashion designer, movie costumes and designer; an entrepreneur who reinvented herself several times before finding the very essence of her expression.<br>The Danila f. story begins on that small Croatian island, where everything changed.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-03daffa8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"uagb-block-3625f0bd uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">The Croatian island<\/h6><h2 class=\"uagb-ifb-title\">One <strong>jewel,<\/strong> <br><strong>A revelation<\/strong><\/h2><\/div><p class=\"uagb-ifb-desc\"><br>On the small Croatian island, she opens her atelier just a couple of hours each evening. Passing women \u2014travelers, sailors, and free spirits\u2014 discover her creations. They call the harbor master's office to make sure she's there. If they're not alone on board, those woman order to make the stop. It's non-negotiable.<br>The atelier becomes a sanctuary filled with laughter. A place where women recognize eachother, reveal themselves, and transform.<br>That's why her atelier is called <strong>Princess Lucina<\/strong>. Not out of frivolity, but because of the strength of the bonds woven through her jewelry and creations. The r\u00e9sult of an exchange and transmission between a woman and another.<br><br>Then came the revelation : <strong>craftsmanship can be a form of healing.<\/strong>Hands transform more than matter; they transform lives.<br><em>\u201cMy mother\u2019s liberation, through sharing her creations, is the most beautiful story she tells today.\u201d<\/em> Paloma-Rose, her daughter.<br><strong>Danila f. Jewelry<\/strong> was born from that precise moment: the moment a woman begins to create to be, not to please. Each piece of jewelry then becomes a <strong>secret worn against the skin.<\/strong>A modern talisman. A message \u2014yours\u2014 coded, hammered, knotted, worn. An intention that accompanies you, discreetly, yet so powerfully present.<br>The <strong>\u00ab\u00a0f.\u00a0\u00bb<\/strong> lowercase \u201cf.\u201d?  A breath. An intimate signature. A femininity embraced without aggression. A discreet elegance. A serene power.<br><strong>f.<\/strong> f. as in friend, feminine, faith, freedom, feel, find.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"uagb-block-ec65eac1 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">CRAFTSMANSHIP EXCELLENCE<\/h6><h2 class=\"uagb-ifb-title\">Quality as a Commitment <br>Jewelry that lives with you<\/h2><\/div><p class=\"uagb-ifb-desc\">In the world of Danila f. quality isn't a concept, it's a requirement.<br>Each material is carefully selected:<br>Semi-precious stones \u2014 amethyst, pearls, pyrite<br>Respectful materials \u2014 for all skin types and all bodies<br>Sustainable stainless steel \u2014 modern, hypoallergenic, timeless<br>Intentional threads \u2014 transparent ou colored<br>Each piece of jewelry is handcrafted in our Parisian workshop, with the precision of a designer accustomed to working with materials worn on the body.<br>The hidden messages \u2014 hammered, or coded in Morse code, knotted \u2014 demand a special level of attention. Every finish, every knot, every stone reflects a commitment: to create jewelry that transcends time, emotions, and the seasons of life.<br>Your piece is designed to be worn, loved, and felt for a long time.<br>Because a Danila f. piece of jewelry... Is not just an accessory,<br>it's a good friend who accompanies you.<\/p><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-44919074 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"uagb-block-92fe180d uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">PHILOSOPHY<\/h6><h2 class=\"uagb-ifb-title\"><strong>Beyond jewelry,<\/strong><br><strong>A personal ritual<\/strong><\/h2><\/div><p class=\"uagb-ifb-desc\">With Danila f. jewelry it is just the beginning.<br>What truly matters is <strong>the personal experience:<\/strong> : <br>the moment you choose a symbol that stays with you, <br>protects you, inspires you. A message that uplifts you, <br>soothes you, and reminds you of who you are.<br><em>Let go, Reset, Present, Free Soul, Live, Serenity<\/em><br><em>Be your best friend.<\/em><br><em>Push beyond your limits.<\/em><br><em>You are stronger than you think.<\/em><br><br>Simply <strong>a name..<\/strong>. <br>yours, a friend's, or a loved one<br>Of anything or anyone, living or in our memories.<br>Of someone who has touched you, transformed you, saved you.<br>One that guides you !<br><br>Jewelry that carries your voice : <br>an invisible mantra, a luminous intention, a secret message.<br>We offer attentive, human and precise support. <br>Each creation becomes <strong>an extension of yourself<\/strong>.<br><br>Embracing your story is part of our expertise.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0fc91953 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"uagb-block-48e158f1 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">ECO-RESPONSIBLE CRAFTSMANSHIP<\/h6><h2 class=\"uagb-ifb-title\">Create consciously for a thoughtful future<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-15658d67\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-82c8448e\"><h5 class=\"uagb-heading-text\">Creating with meaning also means <br>creating with awareness.<br>We select responsible, hypoallergenic, sustainable materials <br>that are respectful of both the body and the environment.<\/h5><\/div>\n\n\n\n<div class=\"uagb-block-054f4b26 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Our partners share our values:<br>Craftsmanship<br>Ethics and transparency<br>Respect for manual labor<br>Traceable raw materials<br>Each package is designed to <strong>minimize its environmental footprint<\/strong> while preserving the elegant and personal experience that defines us.<br>Choosing a Danila f. jewel is choosing an object imbued with intention <strong>and created with responsibility<\/strong>.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3e2b9b3a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-712898a9\">\n<div class=\"uagb-block-390f2add uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">TRANSMISSION<\/h6><h2 class=\"uagb-ifb-title\">Four generations, <br>one shared strength<\/h2><\/div><p class=\"uagb-ifb-desc\">At the heart of Danila f. <strong>are four generations of women<\/strong> :<br>Two great-grandmothers still vividly present in our memories<br>A New Yorker grandmother who suggests the Dalmatian island as anchor point<br>A mother who transforms that refuge into a creative kingdom<br>A daughter who observes, admires, guides, and challenges<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-29842745 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-2bc90d6f\">\n<div class=\"wp-block-uagb-container uagb-block-bf61fdf2\">\n<div class=\"uagb-block-2554c78b uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">The story continues<\/h6><h2 class=\"uagb-ifb-title\"><strong>From <strong>Princess Lucina<\/strong> <\/strong><br><strong>to <strong>Danila f. Jewelry<\/strong><\/strong><\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9f1ae72a\"><h5 class=\"uagb-heading-text\">The evolution of a nickname given out of respect <br>into a renowned brand of meaningful jewelry.<\/h5><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fb0d56a7\">\n<div class=\"uagb-block-71da6051 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\"><br>Because a piece of personalized jewelry is <br>never just an accessory.<br>It is a message that travels <br>from one generation to the next.<br>The legacy of an island. <br>The passing down of a vision.<br><strong>A journey from doubt to strength.<\/strong><br><strong>The power of hands that create to set free.<\/strong><br>A gesture of encouragement that we give to ourselves or to another.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ccc4e980 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9aa8d9e0\">\n<div class=\"uagb-block-d1091790 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h6 class=\"uagb-ifb-title-prefix\">Explore yourself<\/h6><h2 class=\"uagb-ifb-title\">Reveal your quiet strength, embrace your rebellious elegance.<\/h2><\/div><p class=\"uagb-ifb-desc\">Discover our creations and let yourself be guided by <br>the pull of a piece that speaks to your story.<br>Every piece of jewelry carries an intention. Yours.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-181e40e0\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-4687be33 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater ast-outline-button\" aria-label=\"\" style=\"border-width:revert-layer\" href=\"#\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Discover the jewellery<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c0 Propos de Danila f. De l&rsquo;Intuition \u00e0 la Mati\u00e8re, L&rsquo;Histoire d&rsquo;une Maison de Bijoux Intentionnels Cr\u00e9er avec sens implique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-485","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Danila f.","author_link":"https:\/\/danilaf.com\/en\/author\/danila-fatovicgmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c0 Propos de Danila f. De l&rsquo;Intuition \u00e0 la Mati\u00e8re, L&rsquo;Histoire d&rsquo;une Maison de Bijoux Intentionnels Cr\u00e9er avec sens implique [&hellip;]","_links":{"self":[{"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/pages\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":47,"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/pages\/485\/revisions"}],"predecessor-version":[{"id":1187,"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/pages\/485\/revisions\/1187"}],"wp:attachment":[{"href":"https:\/\/danilaf.com\/en\/wp-json\/wp\/v2\/media?parent=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}